FranConnect Executive Publishes New Book, Franchise Book of Mentors, to Provide Guidance to the Franchising Community

By Keith Gerson posted 15 days ago


Keith Gerson, FranConnect’s President of Franchise Operations and CMO, discusses the inspiration and concept behind his latest book in addition to the decision to donate all proceeds to VetFran.


The Franchise Book of Mentors is a collection of insights from 23 of North America’s leading franchise performers, world-renowned authors and people who have overcome insurmountable struggles to achieve their life goals.


The Franchise Book of Mentors is now available for the suggested price of a $25 donation toward the nonprofit organization VetFran, a strategic initiative of the International Franchise Association and the Franchise Education and Research Foundation, with readers encouraged to donate what they can. 100% of the proceeds from the sale of the book will go toward helping the organization which supports and gives thanks to our nation’s heroes. Veterans leave the armed services with invaluable skills that are uniquely matched to franchising and it is our civic duty to connect those talented and patriotic citizens with franchise business ownership opportunities. The proceeds of this book will also help provide veterans with counseling and other types of support when they return home from duty. To make a donation and immediately download the book, visit the site:


The concept behind The Franchise Book of Mentors is simple. Assemble a select group of proven franchise experts and high performers in their respective fields, and ask some of the questions that you’ve rarely had the opportunity to have answered in print or at franchise industry events. Questions such as:


“What $100 purchase (or monthly subscription) are franchisees required to use that has had the biggest impact on their business in recent months?”


“If you could start your business from scratch, what terms or requirements would you change and why?”


“What advice would you give a smart, driven new Franchisee about to enter the world of franchising? What advice should they ignore?”


Other topics include franchise operational successes and failures, bad recommendations that are often heard in franchising circles and the newest behaviors that have provided improvement in franchisee performance.


Franchisors often suffer from the misconception that to be successful, they must do everything themselves. The Franchise Book of Mentors shares some of their recipes for success in 23 chapters dedicated to each mentor. Designed to be a resource for both seasoned professionals as well as those who are just breaking into the franchising industry, the book provides answers to your unique questions from those with a lifetime of expertise in franchising.


The Franchise Book of Mentors features in-depth interviews with leading franchise performers, including the founder of Sports Clips, Gordon Logan; the CEO of The UPS Store, Tim Davis; the CEO of Firehouse Subs, Don Fox; the COO of Neighborly Brands, Mary Kennedy Thompson and more.


Whether you want to own a franchise, improve the performance of your system, or learn about striking a better work-life balance, The Franchise Book of Mentors will provide a rare insight into the advice, best practices and lessons learned from best-in-class franchising mentors.


To make a donation and immediately download The Franchise Book of Mentors, visit this site:


To learn more about VetFran, visit:


For more information on FranConnect: